We at COCORAU are introducing people that inspire us. Everybody needs inspiration and motivation. We choose to introduce brands we believe in!
Julie Lindh is the Founder of JL Skin Expert skincare and Beauty Wellness Club.
She is highly innovative and offers unique skin treatments using the Korean and Japanese methods and was the first to introduce micro-needling in the US. Her holistic approach to beauty helps her client to think positive, feel confident and look ageless naturally.
Interviewer: Oh, good to see you. Oh.
Julie: It’s good to see you, too.
Interviewer: Thank you for being here and answering some questions. I am, and Cucurao is a big fan of yours, so I… You work with me, and you use some of my products. You’re such a big supporter, and you are my favorite, favorite, not only friend but also facialist, anything to keep me pretty. Julie, I have a few questions for the interview for Cucurao, so I can introduce you to my readers and followers. And the first one will be, what is the first thing you ever made?
Julie: Ooh, the first products that I’ve ever made, it’s probably the oil because it was easy to kind of put together and that’s…the reason for that is I also grew up with a grandfather who would make, you know, herbs and concoctions and oils and creams since I was young and… So he had this magic potion that was working for everything, you know? You’ve got stomach pain, you put this on. You have, you know, a open wound, you put this on. So he had like this one magic potion, and, in the oil, you know, you could see all these herbs that was floating. So we all knew it was likely to go to oil kind of in our family and… So the first product I have created for the skin was an oil-based product, and it’s also one of my popular products right now.
Interviewer: Is it the…?
Julie: And I call it…
Interviewer: …the all-time…?
Julie: …skin potion.
Interviewer: …beauty? Yes. And it’s all I’m using for years now.
Julie: Yeah. And I call it skin potion because I really love, you know, lotion and potion. But it reminds me a lot of my childhood and, you know, I’ve made that since 2011, and it’s still going strong. Everybody loves it, so the line has expanded on its own.
Interviewer: I cannot…
Julie: So it’s great.
Interviewer: …live without it, and it gives you…
Julie: And I was…
Interviewer: …a little…
Julie: …[inaudible 00:02:14].
Interviewer: …[inaudible 00:02:15]. It’s great. The second question, “Before I started making…” How would you finish that? “Before I started making…”
Julie: “Before I started making…”?
Interviewer: Whatever you wanna talk about, “Before I started making…” Maybe your cosmetic or…
Julie: Before I started making, yeah, I guess skincare. Before making myself into a successful skincare, I guess that’s what I would do for the dot, dot, dot. Oh, sorry. What happened?
Interviewer: Oh, you…
Julie: Did you see that?
Interviewer: …made a snapshot.
Julie: Oh, I didn’t know. It just…
Interviewer: It popped up.
Julie: I guess my Bixby probably. It flew in there. Yeah. I guess I would say before making, you know, products that I share with the world, I think I’ve used myself a lot as the first guinea pig, so it starts with me before I share it with the rest.
Interviewer: Great. How would you describe your brand?
Julie: Well, infused with two different worlds or dimensions, and I also have a, you know, a science background, so I put a lot of science into the formulas, not just based on cosmetical but also natural. I believe plants, they all have their own energy and frequencies, that when they are combined, they can do magic. So, I do infuse a lot of science and kind of natural because that’s more of my background. But the science part of it is to make sure that it works, that it works with your cells, that your cells is, you know, activated and is stimulated by trying to use as much as clean, clinical, and natural plants to ignite that. Sometimes, you know, skin and cells are amazing, right? Because, you can feed it, and it gives you different reactions. You apply it, it gives you different reactions, so…and then the body’s immune system will then defeat what’s good and what’s bad for you and take it in. So a good product is not just about, you know, oh, it feels nice, it smells nice, it has this particular texture, but how does that match or puzzle into, with your skin type? And that, sometimes, is a bit tricky in my industry. So it’s not just food. Food, you can feel, “Okay. I’ve got stomach pain, and therefore, it doesn’t work for me.” Or “I’m bloated,” and so forth. But with the skin, it’s similar. It just, you know, it takes a little time before you can say, “Okay. This is really working, and this is not really working.” So, yeah.
Interviewer: Where do you produce your products?
Julie: Well, I have a lab in the U.S., and a lot of the resources and raw material comes from all over the world because to create a great product, you can’t just base on one soil. You need to get from all, different soil from all over the world, I believe. You know, it becomes a little different, and it has different smells, and it has different texture, a different coloring. And I think, for me, that is cooking. So I don’t cook a lot. I eat mostly raw products, I mean, raw food. But skincare, for me, creating a formula is like cooking. You know, ooh, I imagine in my mind, this scents, this aroma, or this texture. What happens when you apply it on the skin, and how should it feel? So I love that kind of detailed structure into making products.
Interviewer: Okay. Where do you reside right now? Where do you…?
Interviewer: Where do you reside?
Julie: Where I live?
Interviewer: Where do you live?
Julie: Yeah. Well, I live in New York City, but I travel home to Sweden. So I used to travel, before the Corona, you know, every four weeks or so to go home and then visit other cities in Europe. But when I’m here, I go to LA or other part of U.S. cities. But now, we are a little bit stuck, so…
Interviewer: Oh, exactly.
Julie: …I am back in New York City for the moment. Not a bad city to be stuck in, except that, you know, I would love to go back home from time to time to kind of like have a different perspective because when you live too long in one city, it can get, you know, overwhelmed, so…
Interviewer: For sure.
Julie: …especially in New York.
Interviewer: For now, it feels different.
Julie: Yeah. It’s…
Interviewer: …and just as well.
Interviewer: What’s your preferred music you like to listen to?
Julie: All types. I like everything, from instrumental to classic to techno to hip hop, whatever. It all depends on the mood, I guess, on a daily basis. Or, it could also be, from, you know, if you want to dance, then you have to listen to certain music. But I love music. Music is emotional for me. So I’m not an emotional person, but music applies a lot of the sensitivity into my collect senses. So you could feel joy, you could feel like amazing, you know, because music has certain tune, like a frequency that I talked about before, you know, when you’re putting together a formula. It’s the same with music, right? Some music is no good for you that day, but on certain days it’s… So music is very an emotional-based tune.
Interviewer: Any music you don’t like?
Julie: I don’t like screaming music, maybe, you know, somebody just like scream on top of their lung. Like, you know, to me, that’s like a very angry person because I analyze everything. So, if the lyrics are great, then I think about what that person goes through. So I’m that sensitive when it comes to music. But somebody who just sings, like screaming and so forth just to be heard, it doesn’t really work well with me. It doesn’t give me that joy or peaceful.
Interviewer: I understand. Do you have a favorite quote?
Julie: I have lots of favorite quotes. I make my own quotes, as well. Lately, I always say, you know, always make your heart smile, and that’s probably my number one go-to quote.
Interviewer: That’s true.
Julie: Every morning you wake up, you will have to ask your heart, “What will make my heart smile today?” You know? Because it starts there, and then your mind creating the actions, and then you exude the energy out. So I always talk about a smiling heart.
Interviewer: That’s beautiful. How does your perfect day look like?
Julie: I think I always, trying to be present, so, for me, every day is a perfect day. If it’s not perfect, it has nothing to do with the environment or external, it has to do with my internal self, so I’ve always tried to make it perfect for me. And if it’s not perfect, then you need to check with yourself and ask, “How do I feel today? Why is my heart not smiling today?” And if it’s something that bothers you, only you can find the solutions. So I don’t get bothered by the external so much, because I think that if you feel and somewhat peaceful or joy, it’s very hard to take that away, that feeling away, you know? So I’m quite joyful on a daily basis. First thing I do when I wake up is look at myself naked, and I say, “Well, look at you,” you know? I’m looking at my sleeve, just like, “Hmm. I’m still here. I’m in a present moment. What else can I contribute into this day?” So I’m pretty much very present.
Interviewer: That’s beautiful. And it’s…
Julie: Exactly. Exactly.
Interviewer: …totally what you always tell me.
Julie: Yes, yeah.
Interviewer: You do. Yeah. Do you have a favorite flower?
Julie: I love orchids because they…
Interviewer: Of course.
Julie: …look very different. They’re very feminine and goddess kind of like way. You have to really find the beauty into it. It’s not something that you look, “Wow. What a beautiful orchids,” right? Because they all look very different. Some orchids looks like a tiger, and some orchids looks blue. Like, I mean, they just have a totally different forms. I just find them to be so mysterious and interesting. Yeah.
Interviewer: Great. What is one of the hardest things for you to do?
Julie: Hardest thing would be… While there are many, I will always challenge myself to whatever that is, you know? Even though if I know that I may not be really good at it, but I am going to give it a try because I am not going to sit around and say, “I can’t do that.” Or, “That is not me.” Unless you tried it, that’s when you can say, “Okay, you know what? That wasn’t my cup of tea because I wasn’t good at it. I didn’t enjoy it,” and so forth. So it takes a lot for me to say no to something, unless it’s something that I find stupid, like go in a cage with all the snakes, an example. That would be stupidity. You know, I don’t like anything that is just made stupid, just for the purpose of it. So, otherwise, I will try my best to make it great in everything that I do because I grew up in the environment with… You know, my grandfather is all about wisdom, and he was kind of like a Dalai Lama. He believes whatever you feel like you can do, you can expend the energy, right? And my dad, he was a scientist so his mind was like, whatever you put your mind to it, you can create the action, because without thinking, there is no action. When you begin to think of something, the action begins, right? So, yeah, people will challenge me with lots of stuff. I mean, since I was young, I was like, “Yeah, I’m going to do it.” You know, just the other day, I was like, okay, I couldn’t find a plumber, I’m going to challenge this myself. I’m going to see. Because, in the end, there’s only one or two ways to do it, so, you know. And then you become proud of yourself, and that gives you a lot of joy throughout the day, and you’re like, “Wow. I did it. Man, you’re so great, Julie.”
Interviewer: Yes. So what’s the last gift you gave somebody?
Julie: The last gift?
Julie: Wow. I give gifts all the time. I give all…
Interviewer: And I know.
Julie: …the time, whether it’s advice, wisdom, beauty, products. Anybody that comes through my door in the office, I’ve always given them something to go home with, whether it’s knowledge…
Interviewer: Where does…?
Julie: …or money
Interviewer: Where does the advice come from?
Julie: Well, the advice comes from a download that we all are open to receive, but we are so clouded sometimes, so it’s all come down to communications, and communication comes from another person or yourself. So when you are intuitive enough, you get a lot of messages about your day, right? So it’s very simple. Everybody got this. It’s not a power, or it’s not a gift. We all have this. You can wake up one morning, and you said, “Oh, you know what? I am going to work in my garden.”
Interviewer: How did you…?
Julie: And then you look…
Interviewer: …learn about it? Sorry.
Interviewer: How did you learn about it, how to download or get messages or give messages or advices?
Julie: You have to be in the present moment, I believe, and I believe it started when I began meditating as a very young person. My grandfather always said, “Go to your corner and calm your spirits” because I had too many questions as a young self, and he believed that questions are within you. So, you know, again, with the thinking, there is a solution. So I used to sit in the corner, and I was angry, you know, because I was like, “Oh, my God. He could have just respond to me really lightly.” But I had to sit there. And while sitting there, I began to open up and, I don’t know, found the question or the answers myself or getting the download. And then, when he came back, he said, “Okay. What was the questions that you had?” And I said, “No. I solved it myself.” So I think I’ve always been like that throughout my life and now when I teach people, I think it has to do with being present with your issue, with what it is that you sit there, so you’re not suppressing it, you work it through. I think that it’s really important and that is what I share with all my friends, my clients, how to solve the problem that you believe it is a big problem. Do you know what I mean? Whether you constantly make stonewall that are creating the reactions or whether you’re creating that reaction yourself because you never, like, work it through.
Julie: So that’s how we evolve as a human, I would say. You know, we’re working it through. You have to suffer a bit, right? So…
Interviewer: See, you always tell me new things and I always…so I’m always thankful for your advices. What’s your favorite piece of advice?
Julie: My favorite piece of advice is always, at the end of the day, the destination, that is always greater than what you experience it.
Interviewer: Okay. And that’s good…
Interviewer: [inaudible 00:17:09]…
Julie: …you have to…
Interviewer: …[inaudible 00:17:10]
Julie: I think it’s like, meaning it’s like, it’s all going to be great. It’s all going to be all right. You have to manifest the outcome. You have to. You have to think the positive outcome of your dilemma. You may go through it several weeks, several hours, whatever that is, but you need to believe that, at the end of that journey, it’s going to be fine. Whether you receive solutions or somebody is helping you, whatever tools that comes your way, at the end, it will solve the problem. But, you have to be open to solving the problem and not suppress it so…
Interviewer: Great. The next question. Do you have a hidden talent you would like to realize?
Julie: Hidden talent? I think I’ve, like, exposed a lot of my talents. I sing. I dance. I cook well. I can make dessert. Anybody can challenge me, I’ll make it great, you know, because I want to be proud at what I have taken on. So, I guess, I don’t know, so far, I’ve managed to go at them through, and I’ve tried all kinds since I was young, you know, bungee jumping, parachuting, like…
Interviewer: You never know as long as you don’t try.
Julie: Yes. Exactly. So you’re never really going to know what is difficult unless you overcome it. So I think… Yeah. I mean, so far… I don’t know. I just try to look for the positive in everything. So whether it’s difficult tonight, I’m just going to look at it as, “Oh, well, do you know…? I guess the universe wants me to stand still and to do this.” But, you know, that’s probably most of my day.
Interviewer: Where were you born?
Julie: I was born in Kuala Lumpur in Malaysia while my dad and mum was on a holiday. I wanted to be born there. And the superstitious, from my grandfather’s side, if the baby wants to be born there, then that means there is an energy there that you have to stay put for a bit. So it’s like anything else, you know, we are drawn by frequencies and energy. If you go into a room and it’s a beautiful energy, you want to stay there longer. If it’s not, you want to leave because it didn’t fit your energy that day, right? We all are an energy carrier. So it’s the same with food, with products, everything that you do and make. Everything has to do with our six senses, and we… Again, I’m not saying that we are all a unique individual. We are all the same, except that many people do not have the belief to understand that messages come to you. Whether it’s in your dream, through with watching telly, getting through reading, they are the same messages. I just happen to download it during my meditation because I’m more open. I’m looking for it. I want it. And so when people talk to me, “Ah, you know,” and so forth. “No, I’m not psychic. I am not a fortune teller, and I’m not…” We all are. We have seen what… It’s like, what you did, right? You were like, “Okay. I want to make chocolate, how can I begin? Oh, these are the ingredients that I want. How will it look like? I think it’s going to look like this. How am I packaging it? This is how it’s going to package.” All that download is within yourself. So nobody says, “Oh, yes, you know, this is how you do it surely.” But if you don’t feel like that’s part of your path, you’re not going to follow that. Otherwise, nobody is different, meaning…
Interviewer: Yeah. I’m a big believer, you do whatever comes, what…I have to try, try to understand what I need to do, and I think that makes the joy in life.
Julie: Yes. Exactly.
Interviewer: You trust yourself.
Julie: And that’s why we are a very…we are a, creative creatures. So whether we want to create with our heart or we want to create with our mind, anybody creates, even leaders, a VP, presidents, they may not create with their heart by sitting there, creating, crafting, but their mind, they download something, and then they give it to somebody else. So that’s how we co-create the world, so…
Julie: We’re going into much deeper, deeper talks here suddenly.
Interviewer: [inaudible 00:21:50] that’s…
Julie: And it’s very…
Interviewer: …going to [inaudible 00:21:51].
Julie: It’s very common when you talk to me, you know, it gets like that. It just get bigger and bigger and bigger, so it never ends.
Interviewer: Absolutely. I know. What brings you the most joy to cook, even knowing that you don’t really cook too much?
Julie: I like cooking for other people. Cooking for myself is not as joyous because I can do magic, and I know my magic, you know? It’s just that doing it for somebody else and getting the feedback, it’s like making products, it’s most rewarding. So cooking for myself is just too… Of course, there are times I feel like, “Oh, I would like to have that dish. I would like to get those dishes,” you know? Because, in my mind, I know what it tastes like and in my heart, so like, “Wow, tasting that is gonna make my heart smile,” right? So that’s kind of like what I do on a daily basis. It’s not just eating, drinking, taking care of myself and doing my beauty care as such. I see it in my head, and then I want to feel it in my heart. That combination creates incredible energy for me. It’s like when you go for getting a massage or a facial, in your mind, you said, “Oh, my God, I need to get a facial because I know, at the end of the day, my face is going to look great. It’s going to cost me money, but I’m going to look fantastic if I had a facials.” So you book for your facials and then you know you’re going through some torture, especially with me, but then afterwards, you know that you’re going to look fantastic. You go home, and you said, “Yes, I paid lots of money for that, but look, I love what I am seeing in the mirror.” So I love that, and that’s what I do for people around me and for myself. So I do that for me on a daily basis, and I’m just sharing that experience with everyone else that’s…
Interviewer: I like how you go…
Julie: …my cooking.
Interviewer: …from a question of cooking right into facials. So I think that’s perfect. That’s so you. Do you have a favorite movie?
Julie: Well, I love all kinds of movies, any languages. I love… I guess… I don’t know. I love horror. I love thrillers. I love… But I love mostly supernatural movies.
Interviewer: I never thought you would answer me, “I love horror and thrillers.”
Julie: Yes. I mean, and I love supernatural. Anything to do with magic, I’m so for it, because I felt like I, growing up with my granddad, it was a lot of magic and so it gives me an incredible reminder that they exist. I love… When it comes to romantic movies, I don’t like that modern romance, you know. I love the old man dynasty type of romance, where you die for one another, or you’re like a worrier, and you understood what love is, you know. It’s much greater than yourself, and it’s not about being selfish. It’s about, you know, caring for the other person and a lot more. So I love this old medieval type of romance movies.
Interviewer: Ah, that’s great. So, Julie, if you have unlimited income, what would your lifestyle be?
Julie: I would probably still share with the world, and I would probably open, like, a beauty, like a lifestyle, beauty and wellness inn. Like, not a hotel, but inn, you know, not bed and breakfast, but some sort of an inn, where you get to go and to experience. I would probably build many all over the world, just for people to come in to experience what it means to feel, you know, not peace, peace is something that you have to work on your own, but feel like, “Wow, this is an incredible experience. I never thought I would experience it ever this way.” And so that’s what I would do. I would give a lot because I believe that by making somebody, making someone else’s heart smile, it creates a matrix effect that that person would then continue and pay forward it somewhere. So it’s kind of like taking where I am now in a smaller scale, but making it bigger scale, you know. So, yeah.
Interviewer: Absolutely. Is there any very difficult project…? Or, what is the most difficult project you ever had to do?
Julie: Well, I think, when no one understands you, the reason why you’re creating, and you have to kind of explain the reason that doesn’t make sense with some people, that, I think, the hardest in any project. You have a vision, and you have an outcome vision that you now have to explain to the people that are working with you and have them believe that this is where we’re going and this is the vision that I have foreseen, and I know this is going to be the most successful idea, or whatever that may be. Because we all comes from a different background, a different path and a journey, so it’s sometimes a project takes longer time. And it’s not about persuasions, it’s more, how do I transform what I saw into something on paper, an example, that makes you understand the reason? And that what I find probably the hardest in any project is time. Because when I receive a download, I feel like sometimes I have no patience. I wanna make it happens tomorrow, right? But I now have people that needs to see what I see, and that takes a lot of passion and explanations and time for the others to grow, whether they are meant to be part of that project or not. So, otherwise, nothing is really difficult. Difficult is a choice. If you feel that things are go against you, then you’ve got to find another way. You can’t go against the storm over and over if you know that a storm is coming. So you have to find a different outlet. Yeah.
Interviewer: Thank you, Julie.
Julie: [inaudible 00:28:38]
Interviewer: That was all the questions I had on you. Thank you so much for being part of it and supporting Cocorau and getting to know my readers, and I am so happy to have you here.
Julie: Yes. I mean, thank you. You know, people need to know that the products that you make, it has nothing to do with… I mean, as I said, they need to relate to your situation and then your credibilities and also why you’re producing what you produce, right? So I think a lot of the time, that story becomes back, somewhere in the back door because people are just so used to see the end results. And I think it’s great to kind of, like, go behind the door, who is this person? What do they do? Why did they come up with what they do? And, like, I think that’s where success is. To me, success is not about making millions of dollars. Success is that I have people loving what I’m offering.
Julie: Yes. So I think you are in the same kind of way, where you’re creating something, and you know why it’s so great. Again, that’s your vision and so forth, and you tried it, and you are the founder and creator. But then the language or the experience, how do we transform that into something bigger? And I think that sometimes it’s very missing, not just in marketing, because marketing today, you can talk about big stuff, but it doesn’t mean it promises the results, you know?
Julie: So real people you know, and they’re real and genuine. So, I mean, I love your chocolate. Unfortunately, if I buy them all, I eat them all in one day because, number one, I know they’re pure, and they work well with my, you know, body. But, yeah, I will go crazy. I mean, you’ve given me so many chocolates before. I mean, I eat them all by myself. I’m like, “Mm, this is nice,” you know? “This is a rewarding dessert.”
Interviewer: Like you said…
Interviewer: …it’s about happiness, and making people happy and making their heart smile. But too much of…
Interviewer: …a good thing is also not a good thing.
Julie: Exactly. Exactly.
Interviewer: But I’m sure…
Julie: You can have too much…
Interviewer: …this is what friends…
Julie: …too much.
Interviewer: Yes. And I wanted to support brands who I believe in and who I totally stand behind him, who have, in a total different product but with a very similar, well, we make it out of a similar reason, so brands that I relate to and brands that I really believe in. Thank you, Julie…
Julie: [inaudible 00:31:21]
Interviewer: …for being here.
Julie: And you’re welcome. All right. Thanks so much.
Interviewer: Take care, Julie.
Julie: Okay. You, too. Connect soon.
Interviewer: All right.
Julie: Ciao. Ciao.
Interviewer: I stop the recording.
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