I honestly had no idea what I had just gotten myself into. There were so many steps to consider before I could officially launch my product, and I am blessed to know quite a few people working in both branding and marketing. I continued to work behind the scenes as a makeup artist through the initial creation states of my new company. At one point, I was working with a model who mentioned that her boyfriend worked in a Japanese chocolate store. She then said that I should try creating a Matcha chocolate flavor. Being the fan of Matcha that I am, I loved the idea! That night I went home and developed a healthy Matcha Bite. The product featured cocoa butter, pistachios, coconut, and raw honey, and excluded sugar and soy. With several flavor options under my belt, it was time to really focus on branding these delicious bites. My friend Gisele helped me developed the Sanskrit names and descriptions for each of my bites. His team took the time to really understand my vision and helped to create my first business name and the logos to go along with it. Once my initial company seemed ready for launch, I contacted my friend, photographer Milan Zrnic. His friends had recently published a magazine for women in food called Cherry Bombe. They agreed to shoot my product and share it in their magazine, but things didn’t go as planned. Two days before the magazine was printed, I was contacted by another company with a cease and desist order because my company name included part of their brand’s name.